Advertise with The Coast

Established in 1993, The Coast is the guide to Halifax, focused on bringing the best local arts, events, entertainment, and culture to the forefront.

📈 Reach: 48,000+ opted-in subscribers in our daily newsletter (17% of local adults)

⚡️ Avg click rate: 15% overall

✅ Ad clicks: 150-350 clicks on average, per ad

✉️ Avg open rate: 35%

📣 Impressions: One issue generates 12,000+ impressions for each ad on average

📍 Location: Almost all our readers live, work, and/or play in the HRM

We currently offer 4 types of ads:

Top logo placement, be the first thing readers see when they open the newsletter.

125-word story within top half, with an image.

1 spot available per issue. $750 per spot.

Package: Get up to 50% off when you sign on for more than 3 months.

Example:

50-word story within bottom half, with an image.

1 spot available per issue. $500 per spot.

Package: Get up to 50% off when you sign on for more than 3 months.

Example:

30-word text ad.

5 spots available per issue. $200 per spot.

Package: Get 33% off when you buy 2, or 41% off when you buy 4

Example:

Leaderboard and big box display ads on our website.

$18 CPM

Package: Get up to 50% off when you buy more than 50K impressions

The Coast is part of the Overstory Media Group community, which includes other publications across Canada, including:

Our partnerships team can customize any campaign to get you seen in the HRM and beyond! Get in touch with us today 🙂