Advertise with The Coast
Established in 1993, The Coast is the guide to Halifax, focused on bringing the best local arts, events, entertainment, and culture to the forefront.
📈 Reach: 48,000+ opted-in subscribers in our daily newsletter (17% of local adults)
⚡️ Avg click rate: 15% overall
✅ Ad clicks: 150-350 clicks on average, per ad
✉️ Avg open rate: 35%
📣 Impressions: One issue generates 12,000+ impressions for each ad on average
📍 Location: Almost all our readers live, work, and/or play in the HRM
We currently offer 4 types of ads:
Newsletter Title Partner
Top logo placement, be the first thing readers see when they open the newsletter.
125-word story within top half, with an image.
1 spot available per issue. $750 per spot.
Package: Get up to 50% off when you sign on for more than 3 months.
Example:

Newsletter Spotlight Partner
50-word story within bottom half, with an image.
1 spot available per issue. $500 per spot.
Package: Get up to 50% off when you sign on for more than 3 months.
Example:

Newsletter Classified Bulletin
30-word text ad.
5 spots available per issue. $200 per spot.
Package: Get 33% off when you buy 2, or 41% off when you buy 4
Example:

Website Banner Advertising
Leaderboard and big box display ads on our website.
$18 CPM
Package: Get up to 50% off when you buy more than 50K impressions
Our network beyond The Coast
The Coast is part of the Overstory Media Group community, which includes other publications across Canada, including:
Our partnerships team can customize any campaign to get you seen in the HRM and beyond! Get in touch with us today 🙂